Mazda EX-Vision
How can Mazda enter the growing e-bike market?
The E-Bike Future
With many cities transforming their infrastructure to enable more sustainable transit, new forms of mobility are required. The e-bike industry is currently valued at $23 Billion and is expected to grow to $46 Billion by 2026, as they are a great option for commuters and explorers alike.
Cars to E-Bikes
As the E-Bike market goes, many traditional automotive manufacturers are branching out with E-Bike offerings.
Mazda Form Language
Mazda’s design language, entitled Kodo Design, was used as a guideline for the design.
Thumbnails and Packaging
Further Exploration
Initial Concept
Mazda EX Vision
Automatic Position Adjustment
To ensure that the rider is always in the optimal position regardless of the terrain, sensors in the bike automatically adjust the seat position.
Suspension System
A four-bar design allows for a tuned and responsive rear suspension. Sensor-controlled dampers allow for automatic adjustments to optimize for any riding surface.
Front End
